The visual identity of IOB has been brought together to enhance all items, whether they be sought after established names or simple undocumented finds that we believe someone will cherish as much as we do.

We are delighted to bring on board creative director Jason Halsey who has realised the identity and visual aesthetics of IOB, through his creative hub and production company HUNCH. 

Halsey said about the project;

I'm delighted to be involved with IOB, I love the brand ethos, which has a respect for all beautiful things.

Of course beauty is subjective, and that's the point.  It can be however it does not have to be the next big thing, or the last big thing to be beautiful.  If you love it, you love it and that's beautiful.  If you know someone else who will love it, that's beautiful too.